Insights
For many businesses, Meta’s ecosystem feels chaotic. Facebook pages live in one place. Instagram accounts seem connected… until they’re not. Ad accounts get locked. Pixels
December 23, 2025
For many businesses, Meta’s ecosystem feels chaotic. Facebook pages live in one place. Instagram accounts seem connected… until they’re not. Ad accounts get locked. Pixels
If your business serves a local market, there is one digital asset that quietly influences more buying decisions than almost any other: Your Google Business Profile
In late 2025, Google began rolling out an exciting experiment in Google Search Console: the ability to view performance data for your social media channels
When most businesses think about video marketing, they think about visuals. Cameras. Lighting. Editing. Branding. Thumbnails. What they don’t think about and what search engines
Many businesses still think of YouTube as just a social platform. In reality, YouTube is one of the most powerful and underutilized SEO tools available
For local businesses, visibility used to mean one thing: ranking on page one of Google. Today, that definition has expanded dramatically. Local customers now discover
In South Bend, Indiana, trust still closes deals. Referrals matter. Reputation matters. And increasingly, visibility matters just as much as workmanship. For contractors, realtors, and service-based
For decades, local service businesses were told the same story: “You can’t compete with national brands.” They have bigger budgets. Bigger teams. Bigger ad spend.
For Indiana small businesses, marketing has never been more competitive or more full of opportunity. From South Bend to Fort Wayne, Elkhart to Indianapolis, and
South Bend, Indiana is in the middle of a business evolution. From legacy manufacturers and contractors to new startups, healthcare providers, real estate firms, restaurants,