What Does CPA Mean in Marketing? (And Why It’s One of the Most Important Metrics You’re Probably Overlooking)
If you’ve ever run digital ads, worked with an agency, or looked inside platforms like Google Ads or Facebook Ads, you’ve probably seen the term CPA show up in reports and dashboards. It’s usually presented as a number — sometimes good, sometimes alarming — but rarely explained in a way that actually helps business owners […]
How to Build Brand Awareness in a Local Market (And Why It Matters More Than Ever)
In a local market, brand awareness isn’t about becoming famous, it’s about becoming familiar. When someone in your community needs a contractor, realtor, restaurant, attorney, or service provider, the businesses they already recognize are the ones that get the call. That recognition doesn’t happen by accident. It’s the result of consistent, intentional brand awareness efforts […]
Why You Need to Continuously Add New Content to Your Website (And Whether Embedded Feeds Actually Count)
One of the most persistent beliefs in SEO is that websites need to be “updated constantly” to rank. That idea isn’t entirely wrong — but it’s often misunderstood. Adding new content can support SEO, authority, and long-term growth. But simply making something on your site “change” — like embedding a social media feed — doesn’t automatically deliver […]
What Does ROAS Mean in Marketing? (And Why It Matters More Than Ever)
ROAS is one of the most commonly referenced, and sometimes misunderstood, metrics in modern marketing. You’ll hear agencies talk about it, see it inside Google Ads and Meta dashboards, and often see it used as a shorthand for “is this working or not?” But what does ROAS actually mean, how is it calculated, and when […]
What Is a Cookie? First-Party vs. Third-Party Cookies (And Why Apple’s Tracking Crackdown Changed Digital Marketing)
If you’ve ever seen a “This website uses cookies” banner, you’ve encountered one of the most important and controversial pieces of modern digital marketing. Cookies power: But as privacy concerns have grown, major platforms — especially Apple — have fundamentally changed how cookies work. Let’s break down what cookies are, the difference between first-party and third-party cookies, […]
When It’s Time to Rebrand (And When It’s Not)
Rebranding is one of the most misunderstood decisions in marketing. Some businesses rush into it hoping a new look will fix deeper problems. Others cling to outdated branding long after it stops working. The truth is this: Rebranding can unlock growth — or quietly sabotage it — depending on timing and intent. This guide breaks […]
How Branding Impacts Marketing, SEO, and Conversion Rates
Many businesses treat branding as a surface-level exercise — a logo, some colors, maybe a slogan. Marketing gets the budget.SEO gets the long-term focus.Conversion rate optimization gets attention when sales slow down. But branding quietly influences all three — often more than any individual tactic. In today’s digital landscape, strong branding isn’t just aesthetic — it’s functional. It […]
Why Consistent Branding Builds Trust (And How Inconsistency Hurts Sales)
Trust is the single most important factor in modern buying decisions. Before a customer fills out a form, books a call, or walks through your door, they ask one silent question: “Can I trust this business?” Consistent branding helps answer that question — quickly and subconsciously. At TJ21 Media Group, we’ve seen time and time again […]
Brand Identity vs. Brand Strategy: What’s the Difference?
One of the most common branding questions businesses ask is deceptively simple: “Do we need brand strategy, or do we just need new visuals?” The truth is, brand identity and brand strategy are not the same thing, and confusing them often leads to wasted budgets, inconsistent marketing, and underperforming campaigns. At TJ21 Media Group, we regularly work with […]
What Is a Press Release? (And Why It’s Still Important for Every Business)
For years, press releases have been misunderstood. Some businesses think they’re only for massive corporations. Others believe they’re outdated in the age of social media. And many assume press releases are only useful if you’re trying to get on the evening news. The reality? Press releases are still one of the most powerful tools businesses […]